Cultural and Economic History of the Movie Theatre Concession Stand

This book uncovers the history of the concession stand in American moviegoing, which was coined 'The Second Box Office' by trade press magazines in the 1930s, such was its importance to the economic viability of movie theatres. Even today, it is not an exaggeration to suggest that, without it, cinemas would struggle to continue in their current form. Yet the history of the concession stand is anyt...