
Cultural Sutures
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Medicine and the media exist in a unique symbiosis. Increasingly, health-care consumers turn to media sources—from news reports to Web sites to tv shows—for information about diseases, treatments, pharmacology, and important health issues. And just as the media scour the medical terrain for news stories and plot lines, those in the health-care industry use the media to publicize legitimate stories...
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Medicine and the media exist in a unique symbiosis. Increasingly, health-care consumers turn to media sources—from news reports to Web sites to tv shows—for information about diseases, treatments, pharmacology, and important health issues. And just as the media scour the medical terrain for news stories and plot lines, those in the health-care industry use the media to publicize legitimate stories...
Read more