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Adevărata provocare constă în asigurarea faptului că cartea voastră va ajunge în mâinile (sau ecranele) cititorilor care o vor aprecia și vor beneficia de ea. Indiferent dacă sunteți un scriitor auto-publicat sau publicat în mod tradițional, înțelegerea nuanțelor marketingului cărților este crucială pentru succesul vostru.\u003Cbr />Pe de altă parte, librăriile —, indiferent dacă operează online, prin magazine fizice sau ca afiliați —, joacă un rol la fel de vital în ecosistem. Cu nenumărate titluri care inundă piața în fiecare an, evidențierea din competiție necesită mai mult decât stocarea rafturilor sau enumerarea produselor pe un site web. 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