Data-Driven Personalisation in Markets, Politics and Law

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The most fascinating and profitable subject of predictive algorithms is the human actor. Analysing big data through learning algorithms to predict and pre-empt individual decisions gives a powerful tool to corporations, political parties and the state. Algorithmic analysis of digital footprints, as an omnipresent form of surveillance, has already been used in diverse contexts: behavioural advertis...
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The most fascinating and profitable subject of predictive algorithms is the human actor. Analysing big data through learning algorithms to predict and pre-empt individual decisions gives a powerful tool to corporations, political parties and the state. Algorithmic analysis of digital footprints, as an omnipresent form of surveillance, has already been used in diverse contexts: behavioural advertis...
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  • Formats: pdf
  • ISBN: 9781108880817
  • Publication Date: 29 Jul 2021
  • Publisher: Cambridge University Press
  • Product language: English
  • Drm Setting: DRM