Decoding Women's Magazines

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A study of the more than fifty US and International glossy publications for women. This analysis focuses on the strategies by which the commercial structure shapes the cultural content, the magazines'' repetitive attempts to secure a consensus about the feminine that is grounded in consumerism, and the contradictory semiotic structures at work within and between purchased ads, covert ads, and edit...
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A study of the more than fifty US and International glossy publications for women. This analysis focuses on the strategies by which the commercial structure shapes the cultural content, the magazines'' repetitive attempts to secure a consensus about the feminine that is grounded in consumerism, and the contradictory semiotic structures at work within and between purchased ads, covert ads, and edit...
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  • Formats: pdf
  • ISBN: 9781349223817
  • Publication Date: 27 Oct 1992
  • Publisher: Palgrave Macmillan UK
  • Product language: English
  • Drm Setting: DRM