Deep Purpose
Brought to you by Penguin.
Many companies have used purpose as a corporate buzzword to appear virtuous internally, and look good to the outside world. But a poor understanding of the importance of real purpose can have detrimental consequences for the profitability and sustainability of a business.
Deep Purpose is the essential guide to putting purpose at the core of a company, and in doing so, unde...
Brought to you by Penguin.
Many companies have used purpose as a corporate buzzword to appear virtuous internally, and look good to the outside world. But a poor understanding of the importance of real purpose can have detrimental consequences for the profitability and sustainability of a business.
Deep Purpose is the essential guide to putting purpose at the core of a company, and in doing so, unde...
