Differentiate or Die
In today''s ultra-competitive world, the average supermarket has forty thousand brand items on its shelves. Car shoppers can wander through the showrooms of over twenty auto makers. Differentiating products today is more challenging than at any time in history, yet it remains a key to a company''s survival, the heart of successful marketing.
In Differentiate or Die, bestselling author Jack Trout ta...
In today''s ultra-competitive world, the average supermarket has forty thousand brand items on its shelves. Car shoppers can wander through the showrooms of over twenty auto makers. Differentiating products today is more challenging than at any time in history, yet it remains a key to a company''s survival, the heart of successful marketing.
In Differentiate or Die, bestselling author Jack Trout ta...
