Digital Dawn in Adland

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Drawing on a unique study of Australian advertising agencies at the dawn of the digital era, this book provides a hitherto unexplored study of the advertising industry at a point of its disruption. By exploring the dynamic interaction between this established but complacent industry, and a radically new communication medium, this book reveals how advertising agencies were forced to change fundamen...

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Drawing on a unique study of Australian advertising agencies at the dawn of the digital era, this book provides a hitherto unexplored study of the advertising industry at a point of its disruption. By exploring the dynamic interaction between this established but complacent industry, and a radically new communication medium, this book reveals how advertising agencies were forced to change fundamen...

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  • Formats: pdf
  • ISBN: 9780429686016
  • Publication Date: 16 Jun 2021
  • Publisher: Taylor & Francis
  • Product language: English
  • Drm Setting: DRM