Disruptive Marketing

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With 75 percent of screen time being spent on connected devices, digital strategies have moved front and center of marketing plans. Getting a message through to customers, and not just in front of them for a second before being thrown away, requires radical rethinking.

What if that’s not enough? How often does consumer engagement go further than the “like” button? With the average American receivin...

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product_type_E-book
epub
Price
18.99 £

With 75 percent of screen time being spent on connected devices, digital strategies have moved front and center of marketing plans. Getting a message through to customers, and not just in front of them for a second before being thrown away, requires radical rethinking.

What if that’s not enough? How often does consumer engagement go further than the “like” button? With the average American receivin...

Read more
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  • Formats: epub
  • ISBN: 9780814437407
  • Publication Date: 9 Aug 2016
  • Publisher: AMACOM
  • Product language: English
  • Drm Setting: DRM