Dissonance Leverage Points
"Dissonance Leverage Points" explores the compelling intersection of psychology and business management through the lens of cognitive dissonance—the mental discomfort we experience when our beliefs clash. This book argues that understanding and strategically managing this dissonance can be a powerful tool for influencing behavior and driving positive change. It reveals how businesses can create ca...
"Dissonance Leverage Points" explores the compelling intersection of psychology and business management through the lens of cognitive dissonance—the mental discomfort we experience when our beliefs clash. This book argues that understanding and strategically managing this dissonance can be a powerful tool for influencing behavior and driving positive change. It reveals how businesses can create ca...
