E-Commerce 2020-2021: Business, Technology and Society, Global Edition

For courses in e-commerce.

Lively and fun to read, E-commerce 2019: Business, Technology and Society is an in-depth, thought-provoking introduction to e-­commerce focusing on key concepts and the latest empirical and financial data. Hundreds of examples from companies such as Facebook^®, Google^®, Twitter^®, and Amazon^® illustrate how e-commerce is altering business practices and driving shifts in th...