e-Enterprise

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E-commerce is still a volatile industry, but each day a new enterprise pops up promising to be the next big thing. The real challenge is to understand what is involved in using the Internet as a means to building a successful business. Rather than coming up with marketing hooks and product innovations, e-Enterprise: Business Models, Architecture, and Components demystifies e-commerce and describes...
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E-commerce is still a volatile industry, but each day a new enterprise pops up promising to be the next big thing. The real challenge is to understand what is involved in using the Internet as a means to building a successful business. Rather than coming up with marketing hooks and product innovations, e-Enterprise: Business Models, Architecture, and Components demystifies e-commerce and describes...
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  • Formats: pdf
  • ISBN: 9780511584923
  • Publication Date: 20 May 2010
  • Publisher: Cambridge University Press
  • Product language: English
  • Drm Setting: DRM