Einkaufen als nationale Verpflichtung

Buy national propaganda has been booming again recently. But it also has a long history that clearly gained momentum in the 20th century as the moralisation of shopping seemed urgent in mass consumer societies. Not only did it serve the sale of ''national'' goods, but its aims extended beyond that.

Buy national propaganda and the discourses linked to it constituted a hegemonic project. They insc...