Elastic

The bestselling author of The Drunkard''s Walk and Subliminal unlocks the secrets of flexible thinking.

What do Pokémon Go and Mary Shelley''s Frankenstein have in common?
Why do some businesses survive, and others fail at the first sign of change?
What gives the human brain the edge over computers?

The answer: Elastic Thinking. It''s an ability we all possess, and one that we can all learn to hone i...