Emotion by Design
Brought to you by Penguin.
From ''Just Do It'' to the Swoosh logo, everything Nike creates is precision-engineered to connect with its customers'' deepest emotions. Now, Nike''s former CMO outlines a method that uses creativity to forge deep, lasting bonds with customers. He calls it Emotion by Design.
Emotion by Design reveals how leaders can harness the creative potential of any team, and so reson...
Brought to you by Penguin.
From ''Just Do It'' to the Swoosh logo, everything Nike creates is precision-engineered to connect with its customers'' deepest emotions. Now, Nike''s former CMO outlines a method that uses creativity to forge deep, lasting bonds with customers. He calls it Emotion by Design.
Emotion by Design reveals how leaders can harness the creative potential of any team, and so reson...
