Evil by Design

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How to make customers feel good about doing what you want

Learn how companies make us feel good about doing what they want. Approaching persuasive design from the dark side, this book melds psychology, marketing, and design concepts to show why we’re susceptible to certain persuasive techniques. Packed with examples from every nook and cranny of the web, it provides easily digestible and applicabl...

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E-book
epub
Price
33.00 £

How to make customers feel good about doing what you want

Learn how companies make us feel good about doing what they want. Approaching persuasive design from the dark side, this book melds psychology, marketing, and design concepts to show why we’re susceptible to certain persuasive techniques. Packed with examples from every nook and cranny of the web, it provides easily digestible and applicabl...

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  • Formats: epub
  • ISBN: 9781118654811
  • Publication Date: 5 Jun 2013
  • Publisher: Wiley
  • Product language: English
  • Drm Setting: DRM