External Reflection: The Mechanics of Self-Perception Theory

For decades, we believed that our internal attitudes dictate our behavior. However, in the late 1960s, psychologist Daryl Bem flipped this logic on its head with Self-Perception Theory. He argued that we often don't have direct access to our inner feelings and instead "e;observe"e; our own actions to figure out what we believe. If you find yourself eating a second sandwich, you conclude you must h...