Food Name Fails
Food Name Fails explores the often-humorous and costly errors that arise when food brands venture into the global marketplace without considering linguistic and cultural nuances. From mistranslations that render product names absurd to branding strategies that unintentionally offend, the book highlights the potential pitfalls lurking for the food industry. Did you know that a seemingly harmless na...
Food Name Fails explores the often-humorous and costly errors that arise when food brands venture into the global marketplace without considering linguistic and cultural nuances. From mistranslations that render product names absurd to branding strategies that unintentionally offend, the book highlights the potential pitfalls lurking for the food industry. Did you know that a seemingly harmless na...
