Fortune at the Bottom of the Pyramid, Revised and Updated 5th Anniversary Edition, The

Drawing on Prahalad''s breakthrough insights in The Fortune at the Bottom of the Pyramid, great companies worldwide have sought to identify, build, and profit from new markets amongst the world''s several billion poorest people, while at the same time helping to alleviate poverty. Five years after its first publication, this book''s ideas are no longer "theory": they are proven, profitable reality...