Fresh to Death: The Lo Down (How the Brands That Dressed a Generation Rose, Ruled, and Faded)

From Polo Ralph Lauren's Lo Life shoplifters to FUBU's $350 million empire built on a LL Cool J hat trick, Past Fast Fashion tells the story of the labels that defined American youth culture between 1985 and 2005. Each chapter traces a brand from founding myth to cultural peak to corporate sale, scandal, or quiet disappearance — revealing how hip-hop, skateboarding, and mall culture collided to pr...