Fundamentals of Airline Marketing
Applying fundamentals of marketing to commercial passenger air transportation, this textbook puts the emphasis on marketing principles and illustrative ways in which airlines can distinguish themselves within the highly competitive global marketplace.
Fundamentals of Airline Marketing begins with a survey of current airline business strategies and the macro forces that have shaped the airline indus...
Applying fundamentals of marketing to commercial passenger air transportation, this textbook puts the emphasis on marketing principles and illustrative ways in which airlines can distinguish themselves within the highly competitive global marketplace.
Fundamentals of Airline Marketing begins with a survey of current airline business strategies and the macro forces that have shaped the airline indus...
