Future-Ready Brand
In his 2019 book, The Indispensable Brand, Mitch Duckler took major brands to task for the “identity crisis” they faced with so many of them indistinguishable from one another, failing at arguably the most important job of brand management—differentiation. Then he offered a best practices workflow for becoming an indispensable brand and sustaining that brand excellence over time.
Now in The Future-...
In his 2019 book, The Indispensable Brand, Mitch Duckler took major brands to task for the “identity crisis” they faced with so many of them indistinguishable from one another, failing at arguably the most important job of brand management—differentiation. Then he offered a best practices workflow for becoming an indispensable brand and sustaining that brand excellence over time.
Now in The Future-...
