Good Data

AN FT BUSINESS BOOK OF THE MONTH

The book that will make you rethink everything you thought you knew about data, privacy and the future of Big Tech.

''We are currently living in a moment of extreme pessimism about data. This book will change your mind.''

Almost everything we do generates data.

Digital technology is now so pervasive that it''s very hard to escape its influence, and with that growth c...