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It’s no secret that most advertising is silly, irritating, and boring. Everywhere we go, irrelevant ad-noise clutters our physical and mental environments. More importantly, it simply doesn''t work. If your company’s advertising doesn’t rise above the fray, you probably blame your agency—they’re not giving you their best work, or they “just don’t get it.” But consider this: you might be the proble...
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E-book
epub
Price
8.99 £
It’s no secret that most advertising is silly, irritating, and boring. Everywhere we go, irrelevant ad-noise clutters our physical and mental environments. More importantly, it simply doesn''t work. If your company’s advertising doesn’t rise above the fray, you probably blame your agency—they’re not giving you their best work, or they “just don’t get it.” But consider this: you might be the proble...
Read more
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