Hard to Break
The neuroscience of why bad habits are so hard to break—and how evidence-based strategies can help us change our behavior more effectively
We all have habits we’d like to break, but for many of us it can be nearly impossible to do so. There is a good reason for this: the brain is a habit-building machine. In Hard to Break, leading neuroscientist Russell Poldrack provides an engaging and authoritati...
The neuroscience of why bad habits are so hard to break—and how evidence-based strategies can help us change our behavior more effectively
We all have habits we’d like to break, but for many of us it can be nearly impossible to do so. There is a good reason for this: the brain is a habit-building machine. In Hard to Break, leading neuroscientist Russell Poldrack provides an engaging and authoritati...
