Headline as a persuasive tool in publicistic discourse

Seminar paper from the year 2008 in the subject English Language and Literature Studies - Linguistics, grade: 8 ECTS (out of 10), University of Groningen, course: M.A. "Euroculture: Europe in the Wider World", language: English, abstract: In this paper the headline of English-speaking newspapers and magazines has been studied as an independent and effective persuasive element of a text. In this pa...