Health Service Marketing Management in Africa
Health Service Marketing Management in Africa (978-0-429-40085-8, K402492)
Shelving Guide: Business & Management / Marketing Management
The application of marketing to healthcare is a fascinating field that will likely have more impact on society than any other field of marketing. It’s been theorized that an intrinsically unstable environment characterizes this very relevant emerging field, hence ra...
Health Service Marketing Management in Africa (978-0-429-40085-8, K402492)
Shelving Guide: Business & Management / Marketing Management
The application of marketing to healthcare is a fascinating field that will likely have more impact on society than any other field of marketing. It’s been theorized that an intrinsically unstable environment characterizes this very relevant emerging field, hence ra...