Hijacking Sustainability
How the sustainability movement has been co-opted: from ecobranding by Wal-Mart to the “greening” of the American military.
The idea of “sustainability” has gone mainstream. Thanks to Prius-driving movie stars, it''s even hip. What began as a grassroots movement to promote responsible development has become a bullet point in corporate ecobranding strategies. In Hijacking Sustainability, Adrian Parr...
How the sustainability movement has been co-opted: from ecobranding by Wal-Mart to the “greening” of the American military.
The idea of “sustainability” has gone mainstream. Thanks to Prius-driving movie stars, it''s even hip. What began as a grassroots movement to promote responsible development has become a bullet point in corporate ecobranding strategies. In Hijacking Sustainability, Adrian Parr...
