HIT MAKERS The Science of Popularity in an Age of Distraction

Pochemu odni idei stanovyatsya populyarnymi, a drugie ostayutsya nikomu ne izvestnymi?Ot zarozhdeniya impressionizma i do budushchego Facebook, ot skromnyh dizajnerov, torguyushchih na Etsy, i do proiskhozhdeniya "Zvezdnyh vojn" — obrashchayas'' ko vsem ehtim i drugim temam, starshij redaktor The Atlantic Derek Tompson podrobno issleduet skrytye mekhanizmy razvitiya kul''tury i raskryvaet sekrety ...