Hooked

THE INTERNATIONAL BESTSELLER WITH OVER 500,000 COPIES SOLD WORLDWIDE.

IN ‘HOOKED’, NIR EYAL REVEALS HOW SUCCESSFUL COMPANIES CREATE PRODUCTS PEOPLE CAN''T PUT DOWN.

‘Hooked changed my life. It''s essential reading for anyone who wants to better understand their actions and habits.'' – Steven Bartlett, investor, BBC Dragon and host of The Diary of a CEO podcast

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Why do some products capture our at...