How Attention Works

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How we filter out what is irrelevant so we can focus on what we need to know.

We are surrounded by a world rich with visual information, but we pay attention to very little of it, filtering out what is irrelevant so we can focus on what we think we need to know. Advertisers, web designers, and other “attention architects” try hard to get our attention, promoting products with videos on huge outdoor...

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How we filter out what is irrelevant so we can focus on what we need to know.

We are surrounded by a world rich with visual information, but we pay attention to very little of it, filtering out what is irrelevant so we can focus on what we think we need to know. Advertisers, web designers, and other “attention architects” try hard to get our attention, promoting products with videos on huge outdoor...

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  • Formats: epub
  • ISBN: 9780262350983
  • Publication Date: 12 Mar 2019
  • Publisher: MIT Press
  • Product language: English
  • Drm Setting: DRM