How He-Man Mastered the Universe
Elaborate cinematic universes and sophisticated marketing tie-ins are commonplace in entertainment today. It''s easy to forget that the transmedia trend began in 1982 with a barbarian action figure. He-Man and the other characters in Mattel''s popular Masters of the Universe toy line quickly found their way into comic books, video games, multiple television series and a Hollywood film. The orig...
Elaborate cinematic universes and sophisticated marketing tie-ins are commonplace in entertainment today. It''s easy to forget that the transmedia trend began in 1982 with a barbarian action figure. He-Man and the other characters in Mattel''s popular Masters of the Universe toy line quickly found their way into comic books, video games, multiple television series and a Hollywood film. The orig...
