How Toyota Became #1

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Everyone knows that Toyota has had an amazing twenty-five- year run, rising from a humble Japanese start-up to a thriving global giant. But how did it pass Ford and GM to become the world?s largest auto manufacturer? And how does it continue to thrive while so many competitors are struggling and failing?

Journalist David Magee dug deeply into Toyota?s past and present, interviewing senior executiv...
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Everyone knows that Toyota has had an amazing twenty-five- year run, rising from a humble Japanese start-up to a thriving global giant. But how did it pass Ford and GM to become the world?s largest auto manufacturer? And how does it continue to thrive while so many competitors are struggling and failing?

Journalist David Magee dug deeply into Toyota?s past and present, interviewing senior executiv...
Read more
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  • Formats: epub
  • ISBN: 9781101216491
  • Publication Date: 1 Nov 2007
  • Publisher: Penguin Publishing Group
  • Product language: English
  • Drm Setting: DRM