Hype Machine

NAMED ONE OF THE BEST BOOKS OF THE YEAR BY WIREDIn this brilliant smart-thinking book about the power and influence of social media, Professor Sinan Aral shows how ‘hyper-socialization’ has profoundly changed us.Why does fake news spread faster than the truth?Do products and ideas become popular because they are good or because they are rated highly online?How does influence actually work and what...