Identifying Hidden Needs
Available
Too many new products fail. New products which are hard to differentiate from existing products won''t capture the customer''s imagination. The failure is due to a poor understanding of customers'' needs. Companies need to take a radical approach to identifying customers'' real needs, and this book demonstrates innovative ways to achieve this.
E-book
pdf
Price
44.99 £
Too many new products fail. New products which are hard to differentiate from existing products won''t capture the customer''s imagination. The failure is due to a poor understanding of customers'' needs. Companies need to take a radical approach to identifying customers'' real needs, and this book demonstrates innovative ways to achieve this.
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