If Then

Radio 4''s Book of the Week

A Financial Times Book of the Year

Shortlisted for the 2020 Financial Times / McKinsey Business Book of the Year

Longlisted for the National Book Award

''The story of the original data science hucksters of the 1960s is hilarious, scathing and sobering - what you might get if you crossed Mad Men with Theranos'' David Runciman

The Simulmatics Corporation, founded in 1959, min...