Impact Equation
Chris Brogan and Julien Smith, authors of Trust Agents, are back with The Impact Equation to show you how to make social media pay.
What can the IMPACT EQUATION do for you?
IMPACT = C × (R+E+A+T+E)
Contrast: Does your idea stand out?
Reach: How many people do you connect to?
Exposure: How often does your audience hear from you?
Articulation: Is your idea clear enough?
Trust: Do people believe you?...
Chris Brogan and Julien Smith, authors of Trust Agents, are back with The Impact Equation to show you how to make social media pay.
What can the IMPACT EQUATION do for you?
IMPACT = C × (R+E+A+T+E)
Contrast: Does your idea stand out?
Reach: How many people do you connect to?
Exposure: How often does your audience hear from you?
Articulation: Is your idea clear enough?
Trust: Do people believe you?...
