Impact of China's Nation Brand on Purchasing Decisions in Kenya. An In-Depth Analysis
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Master's Thesis from the year 2020 in the subject Politics - Topic: International relations, grade: FIRST CLASS HONOURS, , course: Strategic Marketing, language: English, abstract: This study aims at to establish the cause-and-effect relationship between China's nation brand dimensions and China's nation brand efforts on the perceptions of its nation brand in Kenya. The theories that were chosen a...
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Master's Thesis from the year 2020 in the subject Politics - Topic: International relations, grade: FIRST CLASS HONOURS, , course: Strategic Marketing, language: English, abstract: This study aims at to establish the cause-and-effect relationship between China's nation brand dimensions and China's nation brand efforts on the perceptions of its nation brand in Kenya. The theories that were chosen a...
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