Inductive Fuzzy Classification in Marketing Analytics

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To enhance marketing analytics, approximate and inductive reasoning can be applied to handle uncertainty in individual marketing models. This book demonstrates the use of fuzzy logic for classification and segmentation in marketing campaigns. Based on practical experience as a data analyst and on theoretical studies as a researcher, the author explains fuzzy classification, inductive logic and the...
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pdf
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89.50 £
To enhance marketing analytics, approximate and inductive reasoning can be applied to handle uncertainty in individual marketing models. This book demonstrates the use of fuzzy logic for classification and segmentation in marketing campaigns. Based on practical experience as a data analyst and on theoretical studies as a researcher, the author explains fuzzy classification, inductive logic and the...
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  • Formats: pdf
  • ISBN: 9783319058610
  • Publication Date: 4 Jun 2014
  • Publisher: Springer International Publishing
  • Product language: English
  • Drm Setting: DRM