Innovate Like Elon Musk

This short book shows how anyone can innovate through a simple framework illustrated through Elon Musk’s companies: Tesla, PayPal and SpaceX.These innovation strategies can be adapted for simple and complex innovations.The book introduces the concept of "material-to-proprietary novelty," one of Tiisetso Maloma''s coined frameworks, which explains different degrees of innovation.Through the lens of...