Innovation Games
This is the eBook version of the printed book. If the print book includes a CD-ROM, this content is not included within the eBook version.
Innovation Through Understandingsm
The toughest part of innovation? Accurately predicting what customers want, need, and will pay for. Even if you ask them, they often can’t explain what they want. Now, there’s a breakthrough solution: Innovation Games. Drawi...
This is the eBook version of the printed book. If the print book includes a CD-ROM, this content is not included within the eBook version.
Innovation Through Understandingsm
The toughest part of innovation? Accurately predicting what customers want, need, and will pay for. Even if you ask them, they often can’t explain what they want. Now, there’s a breakthrough solution: Innovation Games. Drawi...
