Intelligent Customer Complaint Management System with Application to the Transport and Logistics Industry

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This thesis addresses the issue of customer complaints in the context of Customer Relationship Management (CRM). After a comprehensive survey of the current literature on CRM, the thesis describes the development of a new intelligent CRM (I-CRM) framework, which integrates text analytics, type mapping, SPSS, structural equation modeling, and linear and fuzzy approaches. This new methodology, in co...

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This thesis addresses the issue of customer complaints in the context of Customer Relationship Management (CRM). After a comprehensive survey of the current literature on CRM, the thesis describes the development of a new intelligent CRM (I-CRM) framework, which integrates text analytics, type mapping, SPSS, structural equation modeling, and linear and fuzzy approaches. This new methodology, in co...

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  • Formats: pdf
  • ISBN: 9783319003245
  • Publication Date: 12 Jun 2013
  • Publisher: Springer International Publishing
  • Product language: English
  • Drm Setting: DRM