Inversion Factor
Why companies need to move away from a “product first” orientation to pursuing innovation based on customer need.
In the past, companies found success with a product-first orientation; they made a thing that did a thing. TheInversion Factor explains why the companies of today and tomorrow will have to abandon the product-first orientation. Rather than asking “How do the products we make meet custom...
Why companies need to move away from a “product first” orientation to pursuing innovation based on customer need.
In the past, companies found success with a product-first orientation; they made a thing that did a thing. TheInversion Factor explains why the companies of today and tomorrow will have to abandon the product-first orientation. Rather than asking “How do the products we make meet custom...
