Irresistible Value Proposition

The Irresistible Value Proposition takes the least understood concept inbusiness–value–and turns it into a powerful selling tool! In B2B sales, you makeyour value proposition irresistible when you: 1. Tie it to both business andpersonal priorities of key decision makers 2. Highlight your incremental value totheir most likely alternative 3. Present it using the customer''s success metricsLearn to m...