Jobs To Be Done Playbook
"Jobs To Be Done is key to building successful products, and this book masterfully gives a step–by–step guide on how to put it into practice."
—Melissa Perri, author of Escaping the Build Trap
These days, consumers have real power: they can research companies, compare ratings, and find alternatives with a simple tap. Focusing on customer needs isn''t a nice–to–have, it''s a strategic imperative.
The ...
"Jobs To Be Done is key to building successful products, and this book masterfully gives a step–by–step guide on how to put it into practice."
—Melissa Perri, author of Escaping the Build Trap
These days, consumers have real power: they can research companies, compare ratings, and find alternatives with a simple tap. Focusing on customer needs isn''t a nice–to–have, it''s a strategic imperative.
The ...