Knowledge Management in the Pharmaceutical Industry

The Pharmaceutical Industry has been undergoing a major transformation since the heady days of ''big pharma'' in the 1970s and 80s. Patent expiry, the rise of generics, and the decline of the blockbuster drug have all changed the landscape over the last 10-15 years. It''s an environment where products can take 10 years or more to come to market, billions are spent on research and development, jo...