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Mary Vipond''s approach is based on the idea that the development of radio broadcasting was a process that involved equipment manufacturers, broadcasters, and "audiences/customers." She charts the expansion of these three groups, surveys the development of advertising and networking as methods of financing, and analyses the evolution of programming. From 1922 to 1932, radio administration was the ...
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Mary Vipond''s approach is based on the idea that the development of radio broadcasting was a process that involved equipment manufacturers, broadcasters, and "audiences/customers." She charts the expansion of these three groups, surveys the development of advertising and networking as methods of financing, and analyses the evolution of programming. From 1922 to 1932, radio administration was the ...
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