Local Players in Global Games

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What happens when previously autonomous firms from different countries, each with their own identities, routines, and capabilities, come together inside a single multinational corporation? Can a cooperative strategy be established that advances the development of the multinational as a whole, or do mutual misunderstandings and the unintended consequences of strategic interaction among the players ...
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What happens when previously autonomous firms from different countries, each with their own identities, routines, and capabilities, come together inside a single multinational corporation? Can a cooperative strategy be established that advances the development of the multinational as a whole, or do mutual misunderstandings and the unintended consequences of strategic interaction among the players ...
Read more
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  • Formats: pdf
  • ISBN: 9780191534621
  • Publication Date: 30 Sept 2004
  • Publisher: OUP Oxford
  • Product language: English
  • Drm Setting: DRM