Luminous Hubris: The Glowing Tread of the 1960s

In the space-age optimism of the early 1960s, the automotive industry believed the future of driving would be literally illuminated from the ground up. The public was hungry for radical innovation, and conservative black rubber tires suddenly felt like a relic of the past. Goodyear proudly answered this call by unveiling tires made of a translucent, synthetic polyurethane called Neothane. Fitted...