Luxury Branding
"Luxury Branding" explores the intricate strategies behind building and maintaining successful luxury brands in high-end markets. It examines the psychology of luxury consumption, highlighting how brands tap into consumers'' desires for status and self-expression. The book also details the meticulous crafting of brand narratives, emphasizing the importance of storytelling and heritage in creating ...
"Luxury Branding" explores the intricate strategies behind building and maintaining successful luxury brands in high-end markets. It examines the psychology of luxury consumption, highlighting how brands tap into consumers'' desires for status and self-expression. The book also details the meticulous crafting of brand narratives, emphasizing the importance of storytelling and heritage in creating ...
